Some of the world’s finest Master Sommeliers and top wine educators from the San Francisco Bay Area met in Napa recently to discuss wines dressed in pure tin capsules. Comments made by this key group of industry influencers were captured on film, with highlights included in a just-released video.

The industry discussion was part of a recently announced Pure Tin Capsules, a Mark of Distinction™ campaign by the Tin Capsule Committee, to stimulate conversation amongst the wine trade on the benefits of pure tin capsules. Pure tin dresses the finest wines in the world, and the experts tasted wines such as Rioja’s Muga; Olivier Leflaive Meursault; and Napa Valley’s Shafer and Opus One.

“When you pick up a bottle that has quality at every level, you are automatically predisposed to like that wine,” said Napa Valley College and The Culinary Institute of America wine instructor Paul Wagner.

“The pure tin capsule is one other way to create an image; to identify your brand; to tell the story of your wine,” said Master Sommelier Gilles de Chaumbure.

“Every wine has a story, and I think that’s conveyed in the packaging,” said Christie Dufault, a former sommelier, and lead educator at The Culinary Institute of America’s highly respected beverage program.

Click here to view the video: